Pentagram’s Astrid Stavro creates the branding for next-gen cereal brand OffLimits

Astrid Stavro is behind the new branding for OffLimits, a cereal brand with attitude.

OffLimit Cereal is designed to be eaten at anytime of day with flavours to match your mood – whether you feel ‘tired or wired’.

“I came to Pentagram with a cartoon universe of cereal characters and emotions floating in my head. explains Miller. “They extracted, organized, and created the rules for this world and the characters who live there. With Shepard Fairey’s Studio Number One on the cereal character designs, we had this surreal meeting of design perspectives, which for OffLimits, was an unstoppable force of pure defiance mixed with mindfulness.”


I love the new brand with its bold typeface, saturated colours and expressive tone of voice. OffLimits takes cereals to a new place, far from the sad store shelves and into the online realm.

They have even held onto the magical toy / cereal paring by gamifying the product. Including an arcade-style online experience where customers can swap earned tokens for real merchandise from their online store.


Currently, there are two flavours for each mood. DASH is a caffeine-infused coffee and cocoa flavour and ‘ZOMBIE’ on the more mellow vanilla and pandan flavour.


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