Bose presents an animated ad to push their new ‘AR range’

Bose have commissioned Niceshit and Jelly London to create it’s first animated advert promoting a new range of AR headphones – that’s audio-first to you and me.

I love the simple line aesthetic that has been used to create the animation. It gives a sense of minimal precision, which I’m sure is entirely intended.

They are well known for providing the sharpest and cleanest sound to your ears via their beautifully designed products, and have done primarily photo-led campaigns to date, so for this teaser we wanted to continue on with the finesse and stylishness of their existing campaigns and deliver a flowing, clean, and elegant graphic style, with seamless transitions to guide the viewer along this 1 minute journey.

Niceshit
BOSE AR
BOSE AR
BOSE AR
BOSE AR
BOSE AR
BOSE AR
BOSE AR
BOSE AR
BOSE AR
BOSE AR
BOSE AR
BOSE AR

bose.com

niceshit.tv

jellylondon.com

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